Rochester, NY – Enduraphin, an innovative sports nutrition company originating out of Syracuse, NY, will be launching their Ready To Mix shakes within Dick's Sporting Goods House of Sport in Victor, NY this Saturday, July 17th. This will be the company's first strategic retail location. The launch will be paired with a Pro Day hosted by Latavius Murray, current running back for the New Orleans Saints who shares Upstate NY roots.
"Growing up in Central New York, Dick's Sporting Goods was my go-to for all things sport," said Danny Drake, co-founder of Enduraphin. "Our founding mission has always been to create revolutionary products to simplify performance nutrition for elite athletes. We have, and will continue to, fine-tune our product offering within collegiate and professional athletics. Our products will now be available on the shelves of Dick's Sporting Goods, making sure you start your season off the right way! I am excited to kickstart this relationship and grow it in the years ahead."
Enduraphin was founded by Danny Drake and Mike Dalberth, two childhood friends who discovered an opportunity to simplify nutrition. They developed two premium recovery formulas with insights gathered from dietitians and strength coaches across collegiate and professional athletics. The powdered formulas are pre-packaged within Enduraphin's patented PHINTECH bottles. Simply shake, fill with your favorite liquid, shake, drink and recycle.
"As two guys who grew up in Syracuse, started the business while at Clarkson University in Potsdam, and launched out of the Koffman Southern Tier Incubator Accelerator program in Binghamton, we couldn't be more proud to continue to represent Upstate NY with this achievement," said Mike Dalberth, co-founder of Enduraphin. "Launching in Dick's Sporting Goods House of Sport, and having them forever etched as our first premier retailer, is a dream come true for us."
"As an athlete that understands the importance of nutrition and recovery, Enduraphin immediately changed the game for me with their PHINTECH bottle. Convenient and simple, giving me quality nutrition anywhere that I go," said Latavius Murray. "I was once a kid with a dream to play at the next level and I'm excited to help prepare the next generation of kids this weekend at the House of Sport Pro Day."
Come try Enduraphin this Saturday at the House of Sport Pro Day! Hosted by Latavius Murray of the New Orleans Saints and fueled by Enduraphin, we’ve designed a day for our Middle School athletes to finesse their skills and build confidence on the field. This session is about skills, drills, and fun. For our High School athletes, come ready to compete in our combine with speed, agility, and dynamic motion. Prizes for top athletes. This is a free event for every registered athlete and each participant will receive fun swag!
House of Sport Pro Day:
10 am-12 pm: Skills & Drills, Middle School Session (8-12 YO)
1 pm-3 pm: Combine Competition, High School Session (13-18 YO)
About Enduraphin, Inc.
Enduraphin is an innovative Ready To Mix sports nutrition company on a mission to create revolutionary products to simplify performance nutrition for elite athletes. Their patented PHINTECH™ bottles come pre-packaged with a single serving of Athletic Fuel or Whey Protein powder. Simply add liquid, shake, drink and recycle!