To create revolutionary products that simplify performance nutrition for elite athletes.
Growing up, we had a strong focus on sports and athletic competition. After high school, organized sport came to an end and our focus shifted to a passion for working out and educating ourselves on how to properly fuel our bodies.
Proper nutrition was essential to achieving our fitness goals, but we recognized the need for more lifestyle-friendly nutrition solutions that maintained high nutrition standards. After years of dirty shaker bottles and far too many artificially-packed Ready-To-Drink shakes, we recognized a problem that we believed many others shared. We extensively researched the sports nutrition industry by talking to Dietitians and Strength Coaches at Division I and professional teams and identified that this was a major pain point for athletes and their training staff, but on a much greater scale.
In 2018, Enduraphin® was born with a mission to deliver high-quality performance nutrition conveniently. No sacrifices! We crafted two unique powdered formulas, Athletic Fuel and Whey Protein, and pre-packaged them in our patented PHINTECH bottles. Athletes simply shake, add water, shake, drink, and recycle!
Two childhood friends from Syracuse, New York. One united bond on a path to simplify nutrition.